Growth – Regain market share and margins of key product line

09/04/2023

Business:

The global leader in Automation solutions enjoying an undisputed leadership position in India in most of its businesses

Challenge:

Regain market share and margins of a key product line, which was once a “crown jewel”. The entry of a Swiss-German competitor forced our share to drop by 22% (from 70% to 48%) in 4 years

Actions:

Rebuilt image as market/product/innovation leader by leading with the best product in high-end segments and moved to “solutions” based selling in select customer segments

Aligned global leadership with special needs of the India market, winning their trust and support on special situations

Improvement of team morale through empowerment

Led from the front with early wins restoring belief in the team that “we can beat the competition and win profitably”

Results:

Business grew at >60% CAGR from 2004-2007

Gained back all the lost market share; Regained No 1 position

Had Zero attrition in team

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