A Global producer of medical diagnostic equipment
Revive the X-ray business in Asia where it was No 4, behind the other global competitors
Was handpicked by the global CEO, based on reputation as a “turnaround expert” for all the countries of Asia plus Australia/New Zealand
Benchmarked competitors and identified gaps; in the product as well as customer coverage
Lobbied with HQ to seriously take Asian inputs in product design; Moved global business away from “one size fits all” culture to better meet Asian customer’s needs
Imbibed a sense of pride and self-belief in Pan Asian team and set an aggressive vision to win together.
Relentlessly travelled and visited customers across the region to showcase the benefits of the product and personal commitment of the team to support hospitals/clinics/care providers
Grew Revenues by 23-25% yearly, and increased market share by 4 points
Gained credibility with customers as a “company which would stand by and support post-sale” enabling major wins
Was able to build a “One United Pan Asian Team”, away from the country focused regional teams of the past. Had the Highest employee satisfaction score in the employee survey
Installed the first digital X-ray and cath labs in many parts of Asia in major hospitals; a direct result of having a product tailored to Asian customer’s needs.
